China and Globalization Essay Example for Free

China and Globalization Essay China’s rapid ascent as one of the world’s fastest-growing economies (Adornino Wilcox, 96) has triggered enormous attention among scholars interested not only in the political, economic and social underpinnings of its continued growth but also in the implications of its increased integration with the global economy. Indeed, an examination of the unique characteristic of China’s development and transition from a planned, centralized economy based on the socialist ideology to the liberal, open-market economy it is today strengthens the arguments in support of globalization. On the other hand, the impact of its liberalization and democratization on China’s poor also presents a critical view on the trade-offs of global integration. The stage for China’s entry into the global economy was clearly set by the transition from a closed, relatively self-sufficient economy which was crystallized in the post-Mao era under Deng Xiaoping’s leadership in the Chinese Communist Party. In the late 1970s, the Party began instituting domestic economic and social reforms mirroring its abandonment of the socialist economy and ideology in favor of neoliberal economics. (Adormino Wilcox 96) Among the major reforms undertaken was the development and democratization of trade and markets, effectively allowing uncontrolled private ownership to the means of production, heretofore owned publicly, and the shift from a planned economy to a â€Å"market-oriented free trading system. † (Guan, 2001:118) Likewise, the Chinese government reduced state control and intervention in economic activities as it began to adopt an Open Door policy to attract foreign direct investment and facilitate the growth of China’s international trade. Thus, China became part of the global economy after economic liberalization and democratization. On the other hand, the country’s integration into the neoliberal world economic order has also been the subject of much criticism. Guan (2000) notes that the implementation of market reforms and China’s consequent integration drastically changed not only the country’s economic system but also important aspects of its social policy. (119) As a result of the shift to a free market economy, the State’s role in the provision of welfare and security for its citizens significantly diminished. For instance, food and price subsidies have been stopped and the poor are faced with the risks of unemployment. Likewise, Guan (2001) asserts that widening social inequality has also characterized modern China despite sustained economic growth and efforts at reforming social policy to provide safety nets for labor, agriculture, and other poor sectors. (243) Undoubtedly, knowledge of both the negative and positive aspects of liberalization informs the Chinese government’s attitude toward global economic integration. This is evident in the manner by which the state has controlled the pace of China’s integration with the international economy in order to preserve social stability. (Adornino Wilcox, 97; Yong Moore, 117) However, Yong and Moore (2004) attribute the State’s waryness of completely and totally embracing globalization to its fear of the inherent weaknesses and vulnerabilities of a globalized system that could jeopardize China’s â€Å"strategic outlook as an aspiring great power. † (117) China is thus effectively hindered from fully associating itself with the global economy due to its political identity as a socialist country and to the fact that the market reform has resulted into the further fragmentation of interests in Chinese society. Thus, it is in the most ironic sense that, as Adornino and Wilcox (2006) observe, the Chinese Communist Party legitimizes its rule and power through a flourishing capitalist economy. (100) The State is therefore careful of rushing headlong into a fully open, liberalized country since this would entail the further erosion of its power as â€Å"market reforms have increasingly devolved decision-making powers to producers and enterprise managers. † (Adornino Wilcox, 100) The further diffussion and decentralization of power threatens not only the leadership of the Chinese Communist Party but also endangers the country to social instability as the needs of its citizens become increasingly diverse and at the same time polarized between those benefitting from the market reform and those who have lost much because of it. (Adornino Wilcox, 100) China’s experience in globalization is arguably unique due to the government’s ambivalence in adopting a clearly Capitalist stance and ideology and the pressure created by the need for social equality. China’s integration to the global market is hampered by internal difficulties in aligning various political and economic interests. On the one hand, China’s economic restructuring has created a rapidly growing and expanding market and trading system integrated with the international economy. On the other hand, its government has to precariously balance competing interests in social and domestic policy, resolve the problems in social inequality, and at the same time reduce its involvement in economic activities as demanded by the free market economy. Thus, while the benefits of China’s rapidly growing economy is obvious for the elite, the host of political and social problems created in its wake also makes the majority of the Chinese people bear the brunt of the development from a clearly socialist path into an ambivalent capitalist society. Works Cited: Adormino, Giovanni and Wilcox, Russel G. â€Å"China: Between Social Stability and Market Integration. † China World Economy 14. 3(2006):95-108. Guan, Xin Ping. â€Å"China’s Social Policy: Reform and Development in the Context of Marketization and Globalization. † Social Policy and Administration 34. 1(2000):115-130. Guan, Xinping. â€Å"Globalization, Inequality, and Social Policy: China on the Treshold of Entry into the World Trade Organization. † Social Policy and Administration 35. 3(2001):242-257. Yong, Deng and Moore, Thomas G. â€Å"China Views Globalization: Toward a New Great Power Politics? † The Washington Quarterly 27. 3(2004):117-136.

Rosa Parks :: essays research papers

Rosa Parks   Ã‚  Ã‚  Ã‚  Ã‚  There were many women who have changed the world in the fields of math, science, sports, music, writing and leadership. Rosa Parks was a leader to help the blacks become equal to whites. Eleanor Roosevelt was also a leader because she helped the poor. Harriet Tubman was also a leader which helped free black slaves.   Ã‚  Ã‚  Ã‚  Ã‚  I am going to tell what Rosa Parks did to help the world be a better place. Parks, Rosa Louise (1913- ), civil rights leader, born in Tuskegee, Alabama. She attended Alabama State College, worked as a seamstress and housekeeper, and was active in the Montgomery Voters League and the NAACP (National Association for the Advancement of Colored People) Youth Council. In 1943 she was elected secretary of the Montgomery branch of the NAACP. In a celebrated incident in 1955 she was arrested for violating segregation laws when she refused to give up her bus seat to a white passenger. This resulted in a boycott of the bus system by blacks, with Martin Luther King, Jr. leading the movement. In spite of harassment the boycott continued, and in 1956 segregated seating was challenged in a federal lawsuit. Within a few months bus segregation was ruled unconstitutional, and the buses were officially desegregated in December 1956. Parks, who had lost her job because of the boycott, moved to Detroit, Michigan, the following year, and again took in sewing. She also worked as a fundraiser for the NAACP. In 1965 she was hired by Congressman John Conyers, Jr., also a civil rights leader, to manage his Detroit office. She remained active in the NAACP and the Southern Christian Leadership Conference (SCLC). In 1987 she founded the Rosa and Raymond Parks Institute for Self-Development,

New media study

The emergence of highly advanced technologies resulted in new methods of communication, including visual and image-based communication, through which businesses and their respective target market interact. Thus, it is highly important to understand the underlying concepts and theories behind these emerging methods of communication and optimally utilize them. For this reason, I would like to take up New Media Studies in DePaul University. As an advertising graduate who currently specializes in creating designs for a marketing firm, the program can surely help me develop sophisticated conceptual designs and advance my career. As I a native of South Korea, coming to the United States to study and establish a career has aided me in developing a profound understanding of diverse cultures and societies with this country’s multicultural population. Moreover, I was also able to obtain a deep grasp of the market and the media. I took up advertising in the Illinois Institute of Art in Chicago where I was able to acquire a basic understanding of the meanings behind images and designs and their impact on the public. This university also taught and honed my skills in producing conceptual designs. Thus, my academic background and experience serve as a solid foundation which would be really helpful when I become accepted to the New Media Studies program. After graduation, I worked in CMO Graphics as prepress artist and helped the company create design solutions for its clients. After a few months, I started working for Point B Communications and contributed in providing marketing and advertising solutions for its various clients through brand-building. My experience with them has further enhanced my skills in graphic design, fine arts, and layout design. My working experiences have enlightened me about the true meaning of design. I believe that design is important to express the way an artist feels and turn this emotion and vision into an image or design. Despite the diversity of knowledge and skills that I acquired through my academic and work experiences, I realized that there is still so much that I have to learn. For this reason, I decided to apply at DePaul University and take up Master of Arts in New Media Studies. Through the program, I would like to achieve this goal and objective: to learn and improve my skills in a variety of areas such as writing, digital design, and media-related studies. One of my objectives that I would like to realize through the New Media Studies program is to improve my writing skills and learn how to change my writing style so that it can fit any category, whether it is for technical, professional, or creative purposes. It is also one of my objectives to further develop my abilities in creating digital media and design which I can use in making more advanced advertising design concepts. Learning more about media representation would also be advantageous for me as my work mostly deals with visual images and design. I believe that it is highly important to understand the public’s impression of these images and designs on the public so that I can produce design concepts that will have a positive impact on them. I chose to study at DePaul University because it offers the New Media Studies courses exclusively at night to accommodate working adults such as myself. With the courses provided at night, I would be able to attend classes and focus on my studies without worries. The program is also flexible enough to teach me technicalities and advancement in the new media field. Hence, if I become accepted to this program, I look forward to the fresh new ideas that I will gain which I would definitely apply to my current job. I also selected DePaul University because I believe that it can offer me the best academic experience and instill the knowledge and skills that I need through the New Media Studies program. With this university’s rich and wider resources, highly acclaimed professors, cultural and educational diversity, I would most certainly achieve personal and career growth. I believe that attending a school where diversity is present plays a large role in bridging cultural gaps and settling the differences. Through this, I would be able to further nurture my understanding of various different cultures. Furthermore, the New Media Studies program of the university can guarantee absolute learning experience and offer me the best career opportunities and help me attain success in my chosen field.

United States Department Of The National Coordinator For...

Introduction â€Å"Go Paperless and Get Paid† is how the Office of the National Coordinator for Health Information Technology (ONC) presents the incentives for electronic health records. The United States Department of Health and Human Services (U.S. Department of HHS) distributed more than $160 billion dollars to â€Å"improve and preserve health care, health information technology, community health, and prevention initiatives† (United States Department of Health and Human Services [HHS], 2014e). Likewise, the ONC offers â€Å"Health IT Adoption Programs† through the Health Information Technology for Economic and Clinical Health (HITECH) Act, seeking to advance the American health care delivery system and to improve patient care through an unique investment towards health information technology (HHS, 2014d). Additionally, the American Recovery and Reinvestment Act of 2009 allows the Centers for Medicare Medicaid Services (CMS) to reward eligible hospitals and professionals with monetary incentives as they implement, adopt, or upgrade and demonstrate meaningful use of certified electronic health record (EHR) technology (HHS, 2014b). The Electronic Health Records Improvement Act (H.R. 1331) introduced by the United States House of Representative Diane Black is a bill to further improve the nation’s health care adoption of health information technology. Background and Health Care Impact Health Information Technology is currently an important topic of interest for the United States’Show MoreRelatedHealthcare Ecosystems1442 Words   |  6 Pages1. State Health Information Exchange Cooperative Agreement Program The State HIE program falls under The Health Information Technology for Economic and Clinical Health (HITECH) Act, and funds the implementation and creation of statewide health information exchange. States can work independently to complete the task, or they can combine their finances and work together on a multi-state program. The awardees have the important job of creating and putting into action a State plan that makes sureRead MoreEssay On Health Informatic904 Words   |  4 PagesCurrent state and policy initiative Health informatic may be the newest topic on the federal healthcare agenda. Several bills dealing with health information technology or areas of health care that may benefit from the use of technology have been brought before Congress, where they have drawn bipartisan support. President Bush has been a strong advocate of increasing the availability of Health Information Technology. Former President George W. Bush signed an executive order in 2004, founding theRead MoreHealth Policy and The Federal Government Essay examples1238 Words   |  5 PagesOur health care system is currently undergoing a much needed reform. We all too often hear about the uninsured and underinsured, how many millions of Americans are going without. What we do not hear about is how implementing new Health IT strategies we will help reform the health care system as well. We are all aware of the governments current financial situation but we cannot get anywhere without spending first. What are some of the major milestones in the development and advancement of HealthRead MoreImproving Throughput Using Electronic Prescribing1034 Words   |  5 PagesThroughout this report, the interoperability and communication between departments will be discussed in detail, in order to improve throughput using the current software system, Epic in this case. The goal is optimal patient outcomes using electronic prescribing. A solution will be reviewed utilizing Epic, a standard electronic health record (EHR) involving the HL7 initiatives. The Problem The problem is fragmented electronic health records (EHRs) that lack communication and availability. InteroperabilityRead MoreRedefining the Roles of Health Information Management Professionals in Health Information Technology4427 Words   |  18 PagesRedefining the Roles of Health Information Management Professionals in Health Information Technology by Xiaoming Zeng, MD, PhD; Rebecca Reynolds, EdD, RHIA; and Marcia Sharp, MBA, RHIA Health information technology (HIT) is being sought as one of the key elements to streamline the process of providing healthcare to improve quality and harness cost. It is hoped that HIT will lead to a more cost-efficient healthcare system than the current one. Surprisingly, there is no agreed definitionRead MoreInternational Business Programs Case Study834 Words   |  4 Pagesprogram specialist in the international leadership and training center, Kelly Cabrera, a coordinator in the international leadership and training center, and Doctor Yuan Helen Zhuang, a language specialist. Each staff and faculty, were trained to help students learn about their program. International Business Program is offered through the Magellan Exchange and the IBP. Students will have advantages to pay Missouri State tuition and apply their financial aid, just like if they were taking classes on campusRead MoreInformatics Specialty Essay1595 Words   |  7 PagesInformatics June 20, 2012 Informatics Specialty Area and Interoperability As the implementation of electronic health records (EHR) progress nationwide, the concepts of interoperability and health information exchange (HIE) must be discussed. The Healthcare Information and Management Systems Society (2005, p. 2) define interoperability as â€Å"the ability of health information systems to work together within and across organizational boundaries in order to advance the effective delivery of healthcareRead MoreThe Department Of Homeland Security844 Words   |  4 Pages Recommendations: The Department of Homeland Security do have grants available for its programs, however there is a need to know where the grants need to be channel to, for better productivity. As recommendation, there is a need to continue encouraging forums where intergovernmental agencies and the citizens can frequently have an open discussion such as media chats and possible quarterly live Television programs, there should be a day or a week in the year dedicated to Human Trafficking. Also aRead MoreOffice Of The Secretary Of Transportation987 Words   |  4 PagesOrganization Structure Office of the Secretary Leadership of the Department of transportation is provided by the Secretary of Transportation, who is the chief advisor to the president in all matters relating to federal transportation programs. The secretary is assisted by the Deputy Secretary in this role. This office manages the formulation of national transportation policy and helps promote intermodal transportation. This office also negotiates and implements international transportation agreementsRead MoreListening About Electronic Health Records1577 Words   |  7 Pagestalk about Electronic Health Records (EHRs). Throughout the paper, I will state the EHR mandate, who started it and when, its goals and objectives. I will explain how is the Affordable Care Act (ACA) connected to the EHR. Furthermore, I will describe my facility’s plan and meaningful use. Finally, I will define Health Insurance Portability and Accountability Act (HIPAA) laws and what is being done by my facility to prevent HIPAA violation. Description of the Electronic Health Record EHRs are computerized

Ethical Issues Involved in Research on Children - 2115 Words

Questions Advantages and disadvantages of experiments when researching child development The experimental method in researching child development has been greatly used by researchers. It has several advantages and disadvantages. One advantage is that it helps to prove a hypothesis through the collection of data on independent or dependent variables in a closed or open environment. Experiments help to create the ideal environment for the researcher to study the phenomenon. However, it suffers the disadvantage of limiting the behavior that can be studied since the test is not conducted in the natural environment. The laboratory experiment helps researchers to control and manipulate variables as they wish and to measure the effect with ease. It also allows them to facilitate replication through reproducing identical conditions to the desirable ones for the experiment. However, the results may not be applicable to the natural environment as a result of the researcher controlling the environment too much. Experiments in general also help researchers to collect data on changes that occur over time. However, especially for longitudinal studies, the researcher may need to collect huge amounts of data which requires a lot of time. This also increases the expense of the research. Ethical issues involved in research on children One common issue is that of data confidentiality. The researchers should try as hard as possible to ensure that study data is stored confidentially andShow MoreRelatedThe Nuremberg Of Trial ( 1946 )1127 Words   |  5 Pagesa Nuremberg trial to prosecuted these doctors for the atrocities that they committed and 23 out 15 were found guilty. As a result, the Nuremberg code was created to protect participants from ethical violations. Ethical issues Rationales for choosing specific ethical violation(s). The first ethical issue on this study is that the participants did not receive an informed consent with full disclosure of the potential risk and discomforts of participating in this study. The participant did not haveRead MoreHistory And Progression Of Untreated Syphilis931 Words   |  4 Pagesparticipants, their wives, children and others had been infected and untreated. As news of the study spread, it led to public outrage and an advisory panel was created. (Brandt, 1978) There are several ethical issues that can arise when conducting research. A few of these are field of study dilemmas, the researchers’ integrity, social and economic issues, physical and psychological issues. Field of study refers to areas of research that are controversial in nature. Ethical dilemmas that can ariseRead MoreA Short Note On A Vulnerable Population For Research Studies1121 Words   |  5 Pagesfor Research Neonates: A Vulnerable Population for Research Elizabeth Smith Evidence Based Practice in Nursing Professor Paula Wellde Abstract Neonates are a vulnerable population for research studies. They are unable to give their own voluntary, informed consent. There are special considerations to obtaining informed consent of neonates with strict guidelines from Health and Human Services, splitting studies into 4 levels and which includes parental permission. The ethical issues surroundingRead MoreEthical Violations in The Monster Study Essay861 Words   |  4 PagesThe Monster study is speech impediment experiment that was done on the children that lived in the orphanage. This experiment was conducted to find out if stuttering was inherited or did environment play a key factor. Wendell Johnson was the speech pathologist that conducted this study to find the cause and cure for stuttering. This study violated a lot of ethical issues because the children were psychological harm, informed consent was not given and the subjects were deceived. Wendell Johnson hadRead MoreEthical Considerations When Involving Children And You ng People1671 Words   |  7 PagesETHICAL CONSIDERATIONS WHEN INVOLVING CHILDREN AND YOUNG PEOPLE AS CO-RESEARCHERS IN RESEARCH ‘Research with children and young people has a long history going back at least to the end of the nineteenth century† ‘Fraser, Flewitt and Hammersly (2014) p.34’. In recent years there has been considerable discussions about the practice of including children and young people in the research, such as the limitations and benefits of applying it, and also the ethical and practical implicationsRead MoreElements Of Informed Consent878 Words   |  4 Pagesan IRB. By suggesting that the â€Å"data is already public† (Kirkegard Bjerrekaer, 2016), it relinquishes accountability; of the harm that can arise, and the ethical issues regarding their dataset. Zimmer (2016) makes it clear that public information does not equal consent. One of the main issues plaguing this dataset. The quick fix to this issue would have been to ask for permission from OKCupid users. They could have asked the community if they wanted to participate in the study. However, this wouldRead MoreA Code Of Ethics Limits The Development Of Psychological Theory Essay1499 Words   |  6 Pagesdoctors were found guilty of carrying out brutal and heinous research experiments on humans during the second World War. Subsequently, the key principles contained in the Code became the basis of ethical behaviour in any medical or psychological research which includes the involvement of human participants (cited in Banyard, 2012). It is now universally understood that the health, safety, wellbeing and human rights of every research study participant is protected. Conversely, it is the opinionRead MoreThe Development Of Children And Young People1507 Words   |  7 PagesHistorically children and young people were only researched by philosophers through theory, The move towards experimental stid ies has been a gradual process that has given research a diverse approach today. ch 1 p16. The reasons for such changes has been hinged on how society has viewed children and young people throughout history,depending on time and culture, from as early as the middle ages there has been theories surrounding children and their role in society, from being seen as ‘adults in waiting’Read MoreEthical Issues and Dilemmas Faced by Coca-Cola1461 Words   |  6 PagesThe Coca-Cola Company struggles with ethical crises Delineate the ethical issues and dilemmas the company faced The Coca-Cola Company has faced many ethical issues in the past. In the year 1999 in the month of June, about 30 children in Belgium became ill following the consumption of the companys products. The company recalled the product, however, the problem continued to escalate. All Coca-Cola products were recalled by the Belgian government and this was soon followed by the officials inRead MoreThe Code Of Ethics For Nurses Essay1163 Words   |  5 Pagesfinding treatment for diseases, research has to be done which unfortunately deals with human subjects. According to Polit and Beck (2017), â€Å"when humans are used for research, care must be exercised to ensure that their rights are protected (p. 137). However, as in the case of highly publicized experimental projects like the Nazi medical experiments: Jewish Chronic Disease Hospital or the Tuskegee syphilis study, there was evidence that nurses were aware of the research, delivered the treatment and served

How Does Your Understanding of Attachment Theory and...

How does your understanding of attachment theory and maternal deprivation inform your understanding of nursing/midwifery practice? â€Å"The relationship between mothers and infants is critical for child development. For whatever reason, in some cases, that relationship doesn’t develop normally. Neglect and abuse can result, with devastating effects on a child’s development† (Strathearn, 2008) A psychological perspective of attachment is a term to describe a reciprocal emotional tie that develops over time. There are many developmental theories relating themselves to attachment and deprivation and many arguments over the nature-nurture debate. However, the name that comes to the forefront of most minds when speaking of this topic is†¦show more content†¦Parents in a study using ultrasound scans explained their natural desire to see, and know their baby before birth. In addition to receiving reassurance of the baby s health, the majority of the mothers felt that seeing their baby on the screen or looking at pictures, created a closer relationship between them and their unborn child. (Pretorious 2005) It is also clear from the emotional and psychological effects of miscarriage, termination and stillbirth that attachments are formed with the fetus. (Friedman and Gradstein 1982) What attachment is, and when it commences, has been encapsulated, the next logical step is to look at how and why attachments are made. Bowlby (1969) believed that attachment is innate. Infants who form attachments are more likely to survive and reproduce and so, through evolution, the attachment gene is naturally selected and infants are born with an innate programming. Bowlby argued that something similar to the imprinting Konrad Lorenz (1952) discovered in hand reared goslings might occur in humans. Babies cannot follow their mothers everywhere but they do follow with their eyes, smile, cling, suck and cry, he believed that using this adaptive behaviour is how attachment is promoted. These social releasers elicit a care giving reaction from others around them and the infant becomes

Application of Mis in Marketing Free Essays

Information is the basis for every decision taken in an organization. The efficiency of management depends upon the availability of regular and relevant information. Thus it is essential that an effective and efficient reporting system be developed as part of accounting system. We will write a custom essay sample on Application of Mis in Marketing or any similar topic only for you Order Now The main object of management information is to obtain the required information about the operating results of an organization regularly in order to use them for future planning and control. CONCEPT OF MISDEF: â€Å"A system of people, equipment, procedures, documents and communications that collects, validates, operates on transformers, stores, retrieves, and present data for use in planning, budgeting, accounting, controlling and other management process. † The Marketing Information System â€Å"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control†. Sales and Marketing is a key process for the sustenance of any business as revenues are a direct outcome of it. Information Systems within the Sales and Marketing process implement technologies that allow the personnel to access crucial and updated information related to access crucial and updated information related to customer preferences and market demands to offer prompt services. Information Systems are also helpful in identifying the most effective sales strategy that can be used in any particular case based on specified criteria, such as the market segment or the product category.APPLICATION OF MIS IN MARKETING Major Components of a marketing information system The marketing information systems and its subsystems The above diagram illustrates the major components of an MIS, the environmental factors monitored by the system and the types of marketing decision which the MIS seeks to underpin. MARKETING MODELS: Within the MIS there has to be the means of interpreting information in order to give direction to decision. These models may be computerized or may not. Typical tools are: †¢ Time series sales modes. Brand switching models. †¢ Linear programming. †¢ Elasticity models (price, incomes, demand, supply, etc. ). †¢ Regression and correlation models. †¢ Analysis of Variance (ANOVA) models. †¢ Sensitivity analysis. †¢ Discounted cash flow. †¢ Spreadsheet ‘what if models. These and similar mathematical, statistical, econometric and financial models are the analytical subsystem of the MIS . MARKETING STRATEGIES USING MIS The role of Information Systems in devising Marketing strategies has been increasing over the years.Organizations derive the following benefits from implementing Information Systems in marketing: ? Creating effective Marketing plans: Target market identification, implementation of the entire marketing campaign and finally setting up of required standards criteria and evaluating the performance of the plans generated. ? Customizing modules for specific requirements: Information can be used to manage campaigns to retain customers, vendors and optimize services regarding each contact. ? Managing critical business issues: Information Systems are effectively sed to manage critical issues, such as costs and budget analysis, media policies, establishing milestones and s egment management for every campaign. ? Creating Product promotional strategies: Information Systems are used to design, analyze and implement product promotional strategies of a particular brand according to its price, quality, and other related issues. ?Conducting market analysis: Information Systems can be used to survey the potential market and this information can be analyzed to develop specific target market strategies. Preparing comprehensive reports: Information Systems can filter information to provide customized solutions to marketers. This information can be viewed in various ways such as summarized views, total, sub total, statistical views or graphic views. DIFFERENT TYPES OF REPORTS USED IN MARKETING SALES CALL REPORT – This report contains data about the potential customer. It also contains details about the types of items customer is interested in. QUOTATION – It is a document that gives a statement of the price, terms and the condition for a sale a supplier offers for the items. PURCHASE ORDER – It is a written document from the customer to the seller listing the required items and providing a description of the goods. INVOICE – It is a note asking for payments for goods and services that have been supplied. The invoice accompanies the delivery of ordered goods. SALES REPORT (product wise) – A sales report suggests the total product wise sales. From this report one can draw conclusions about the product preferences of customers in different months of the year. 1. MONTHLY SALES REPORT (Sales person wise) – Sales persons are given individual sales targets. This report shows the cumulative sales made by each salesperson for a month. OTHER ASPECTS OF MIS IN MARKETING Managing Financial transactions Providing stock and inventory details Maintaining relevant customer information Integrating sales processes MANAGEMENT INFORMATION SYSTEM IN E – COMMERCE E – Commerce is one of the fastest growing segments of the internet, which is used by businesses.BENEFITS: Information Systems are being used in management of E – commerce. The Information Systems offer the following benefits: ? Integrating existing point of sales systems. Integrating with other E – Commerce driven applications to provide the analysis of market effectiveness in terms of real business. ? Managing customer information that can then be used for effective analysis to predict buying trends. ? Provides various methods that can be used for diverting traffic onto the required websites. ? Integrating graphs and multiple report building wizards for the creation of effective reports based on any type of information. ? Information systems also provide various customer retention strategies according to each segment or market campaign or sales force. How to cite Application of Mis in Marketing, Papers